48longstems.com is an ecommerce website that delivers fresh flowers next day anywhere in the USA.

Originally built with zen-cart, I redesigned using Magento. I created several custom modifications: per product delivery calendar, Saturday delivery fee, upgrades and add-ons, homepage featured product carousel slideshow and custom gift message with limited characters per line.

I automated order processing. When an order is placed an XML file is sent to the warehouse. Confirmation or error exceptions are sent back. When the product ships a FedEx tracking number is received and the customer e-mailed.

We did a lot with PPC, affiliate and html email marketing and search engine optimization.

I designed marketing collateral: business and coupon cards, post cards, certificates and sell sheets.

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